How It All Started
My name is Jeannine and I started learning marketing in 2018.
It began with learning about a guy named Russell Brunson and his promise that I was only 1 funnel away. From then on I was hooked and devoted myself to the world of marketing.
When I was about 5 years old, my mom was selling Avon to the neighbors on our street and she would pay me 5 cents for every book that I left. It was a part time endeavor for my mom but to me it was the first exposure into entrepreneurship and working for myself.
Growing up I was also influenced by my dads’ youngest brother. He was a serial entrepreneur and attempted many different brick and mortar businesses. From a pizza place, to renting vhs movies and eventually moving on to a successful hotel that he and his wife run today. I was impressed by how he refused to work for himself and kept trying new business models even when the other ones didn’t pan out.
I have always been a fan of working for myself, deciding on my own worth and choosing my ideal clients vs being an employee. But it took a lot of trial and errors to get here.
Fast forward to 2013 I saw the opportunity in Network Marketing and joined a company waiting for my millions to start rolling in. Little did I realize that there was much more to building a Network Marketin business. I would need leadership skills, I would have to learn how to attract people vs chasing them down. But when I started out, I did all the wrong things. I made my list of 100 names, I texted my friends and family asking them to do a home party for me so I could come by and do a skin care pamper party. A few agreed, nobody bought. I was so desperate to reach my goals of income that my behavior was a turn off. This was all before the internet really took off in the Network Marketing industry. My upline would keep telling me to sell to my warm market since it was easier (umm not the case) and sadly to this day there are some who still won’t speak to me.
Fast forward a few years I still believed in the Network Marketing industry so I decided that the 1st company I joined just wasn’t the right fit. My upline didn’t understand what I was trying to build and I thought they didn’t support me. I joined an essential oil company, convinced that this time my upline would help me realize my income potential (little did I realize that my inability to create income was not my upline’s fault but I had to develop leadership skills and mindset before I could realize that.)
I was crushed when my upline again told me the same routine; make your 100 friends list, go ask your friends and family to host a home party, or if you want to do this from home you can ask your Facebook friends to host a virtual party. Just send them a message on Facebook with “Hey girl! How are you? It’s been a while! I’ve been enjoying this new business opportunity and I know you’re a fan of toxic free living :), would you like to host a virtual Facebook party for me? I have some gifts as a thank you.” Those messages were always ignored.
Since I wasn’t having any success with the virtual Facebook parties my upline suggested I start cold calling businesses to book a lunch and learn and sell my essential oils to employees.
That was the last straw.
I realized that I was being taught old school prospecting techniques and I had zero desire to do that for my own business.
I wanted my business to be a fun experience, not one that felt like a job.
I decided I had to go an learn marketing so I could attract my customers instead of chasing everyone with a heartbeat.
THE BOOK THAT BECAME THE CATALYST
In February 2017 I read a book that would change my perspective on business, time freedom and leverage. It was the 4 Hour Work Week by Tim Ferriss.
He talked about stories of people who were employees but figuring out a way to get out of the rat race. They were outsourcing their day jobs and building their businesses at the same time. It felt a little wrong (like stealing from the employer) but the part where employees were building passive income. Where they were able to quit their job and work for themselves! That’s what I wanted!!
I started to learn about funnels and why there are better than a website. I learned how funnels could help me build my network marketing business and even joined a 30 business challenge to build a funnel that I could use for my network marketing business.
I didn’t make it to the end of 30 days.
I didn’t get it. Why was it I could train for 3 months and set a goal to run a half marathon but I couldn’t stick it out for 30 days to build a business?
MINDSET WAS MY ISSUE
I had this mindset of wanting to make money now and getting results now. I didn’t want to put in the work, I just wanted to make the income I was promised.
When one business model didn’t work out, I would promptly jump to another. Shiny object syndrome was my best friend for years.
You name the business model and I’ve tried it: kindle publishing, monetizing Youtube channel, network marketing, affiliate marketing, high ticket coaching, funnels.
WHY MENTORSHIP AND COACHING WAS KEY
I started to surround myself with 6 figure and 7 figure business owners.
I would see their consistency and dedication to their craft even when their views on Youtube were only a couple of hundred per video. Faithfully they kept publishing.
I would get on coaching calls with people who were half my age and play the victim when things didn’t work. I quickly was reminded and coached to take accountability for my actions and be my own problem solver.
It took me 4 years of self development, trying multiple business and investing tens of thousands of dollars to change my mindset and attitude from “I want to make money now!” to “Who can I help? Let’s focus on the data and being consistent. By being consistent the results I’m looking for will come. I cannot give up when things get hard. I need to keep going.”
I’m grateful you are here with me on this journey. Thank you for being here.