If you’re looking for a way to automatically repurpose existing content and make your social media presence more effective and efficient, then Repurpose.io is the perfect tool for you. With its process of repurposing content, this all-in-one social media scheduling tool can help save time and energy, provide high-quality content across different platforms, and reach a broader audience. You’re probably tired of complicated software and just want to leverage something that’s already built for you so you can streamline your content.
Repurpose.io allows you to repurpose any existing content into a variety of formats in just a few clicks. Whether you’re creating blog posts, emails, podcasts, or videos, the platform provides templates that allow you to transform old posts into new pieces quickly and easily. That way, you don’t have to start from scratch every time you want to post something on social media.
Repurpose.io Review, What is it?
Repurpose.io is a social media management tool that allows you to scale content reach across various platforms. This tool is helpful to both short-form content creators, written content creators and even audio creators so you can automate engaging content across multiple locations.
This tool allows you to save significant amounts of time and money since you don’t have to worry about outsourcing your content marketing.
Who Created Repurpose.io?
Hani Mourra founded Repurpose.io back in November 2016. Given Hani’s background in Podcast and WordPress automation tools, Repurpose.io started as an audio-to-video tool but eventually evolved to be able to repurpose all forms of content.
Top benefits of Repurpose.io
You get to choose the platform you’re most comfortable with and repurpose the content from there to other platforms. Leveraging Repurpose.io saves time by adding captions to videos and creating short video clips from long-form content on platforms like YouTube. The amount of money saved by not having to outsource content creation to an agency is one of the top benefits.
Many businesses need content and can benefit from Repurpose.io. You might be at the beginning of your entrepreneurial journey and wondering what is t he best type of business to start. Check out why High-Ticket Affiliate Marketing is the best type of business to start in 2023.
Content Repurposing: The Best Features of Repurpose.io
Connections take the content you’ve already published and allow you to publish it on other platforms. You can connect from Instagram, Facebook Groups and Page, Instagram, Youtube, Google Drive, Libsyn, SoundCloud, Pinterest, Twitter, Dropbox, and TikTok.
You can create multiple workflows to take content from one platform and repurpose it to another. Popular workflows are Facebook, TikTok, Instagram, Youtube, LinkedIn to Instagram, Podcast to Youtube, TikTok to Instagram Reels, Facebook Reels, or Youtube Shorts. You’re able to make content without suffering from creative block or lack of time.
Repurpose.io offers you the option to create multiple short videos from your long-form videos. I am a big fan of this because repurposing content allows me to save time and focus on other parts of my business.
If you’ve got a lot of content then you can choose to auto-publish or manually publish. When I started using the tool I chose manual publish until I could trust the tool.
The Calendar allows you to schedule your content in advance and if there are any changes to be made before it’s published you can go back and edit the content. This feature allows you to create a schedule in advance.
You can leverage AI tools to summarize long-form content into short content. You don’t need complicated video editing software, the AI will also transcribe the audio and create captions embedded in your videos.
You can leverage the Canva integration for Template Designs and use your colors, and branding for any content you repurpose.
Use templates to match your branding on social media. You can choose font size, the color of the backgrounds, or even use different textures.
Repurpose.io does offer a free trial where you can test out the software for 14 days.
There are two tiers of pricing.
Content Marketer Plan: $25/month
- Ideal for small business owners, entrepreneurs, content creators, influencers and live streamers.
- Connect 5 of each social media platform.
Agency Plan: $125/month
- Designed for agencies to manage the repurposing and distribution of their client’s content
- Connect 20 of each social media platform.
Both plans include the ability to automatically repurpose existing content from your own YouTube, Instagram, Facebook, TikTok, Zoom, Webex, or any video in your Google Drive or DropBox to all your social media channels.
Using Repurpose.io: Pros and Cons
Let’s look at the Pros and Cons of the software so you can see if this is the right tool for you.
Pros of Repurpose.io
Easy to use
Free trial for 14 days and you can publish 10 videos
Helps grow your presence on different social media platforms
It’s an easy plug-and-play type of soft
Cons of Repurpose.io
Video from audio creation is limited
Blogs and images cannot be repurposed to other platforms
No images or video library included
The platform seems to favor video, audio, and Facebook posts so you would need a Youtube channel or have to build your brand on Facebook first in order to take advantage of the tool
Platforms still want users to create content natively and reward those who do this. You will have to consider your strategy on where you post natively vs where you repurpose.
Repurpose.io Case Study: Content Distribution for the Win:
One user was able to leverage the repurpose software to take TikToks and put them on Instagram Reels without the watermark. The TikTok he repurposed to Instagram was the best-performing Reel he’s ever posted. It reached 13K views.
The results I’ve seen since using the tool are more social media posts reach a wider audience on major platforms like Facebook. I increased social media content by taking audio content such as my podcast and turning it into new content on YouTube. I was also able to schedule content on TikTok and Instagram. For me, the win was really seeing an increase in views across various social media channels.
Perhaps you’re still on the hunt and aren’t sure if Repurpose.io is for you. Let’s check out a few alternatives so you can compare.
- Plans ranging from $19-$39 a month.
- Creates short-form videos from long-form videos
- Creates video sales letters for funnels
- Plans ranging from $9-$79 a month.
- Creates engaging quotes for social media
- Creates short-form videos from long-form videos
- Plans ranging from $29-$99 a month
- Transform your blog posts, podcasts, videos, and PDFs into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web Pages
- Cannot create video content
Should You Repurpose Content in 2023?
Repurpose.io can help content creators save time, money, and creativity about what to post on different social media platforms.
With the amount of branding required for people to pay attention nowadays, only focusing on 1 social media platform isn’t enough.
You have to be everywhere if you want to be noticed and repurposing your content gives you this strategic advantage.
Repurpose.io is the content repurposing tool that can help!
Repurpose.io also allows you to take 1 piece of content and transform it into 33 different formats across multiple platforms. So if you’re looking to make the most of your content and reach new audiences, Repurpose.io should be at the top of your shopping list!
You can get a 14-day free trial here.
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