Are you looking for the best social media management tools? With so many options on the market, it can be hard to know where to start. Look no further! This blog post will walk you through the best social media management tools in 2023.
We’ll cover everything from budget-friendly options to enterprise-level software. By the end of this article, you’ll know exactly which tool is right for your business. So let’s get started!
What are the Best Social Media Management Tools?
Here are my picks to help you build a solid social media management plan this year.
With the ever-evolving digital landscape, it’s no wonder that businesses are looking for ways to stay ahead of the competition. Canva is a revolutionary content design tool and social media management platform offering users an array of features from budget-friendly options to enterprise-level software.
Whether you’re just starting out or have been in business for years, Canva has something unique and dynamic to offer as one of 2023’s best social media management tools!
100+ design types (social media posts, presentations, letters, videos, resumes, and more
You can resize the image you just created so it can be used on all social media platforms (Paid plan)
They have a generous free trial of 30 days
- Designing on a desktop is much easier than on mobile
- Some of the best features are locked behind the paid plan
- Free $0/mo
- Canva Pro $12.99/mo
- Canva Teams $14.99/mo for the first 5 people
Jasper.ai is an AI-powered tool that helps make writing easier and faster. It uses natural language processing to generate content ideas, suggests relevant hashtags, and even write entire posts for you!
Plus, it’s easy to use – just type in your topic and let Jasper do the rest. With Jasper’s help, you can create engaging content quickly without spending hours researching or crafting perfect sentences. You’ll save time while still producing quality work that resonates with your audience.
You can use Jasper.ai to write content for social media, advertising campaigns, and, Youtube videos
Integration with SurferSEO so you can write optimized blog posts
It can read and write in over 29+ languages
- Some of the writing is not natural so you need to read everything before publishing
- There isn’t much variety in the content created for paragraphs.
- Trial period is very short, only 5 days.
- Starter $29/mo includes 20,000 words
- Boss Mode $59/mo includes 50,000 words
- They offer enterprise pricing for teams and businesses
3. Sprout Social
Sprout Social is an all-in-one social media management tool and CRM that gives you data insights from your audience. It can help you organize your social media content across teams and by leveraging analytics you can determine what’s working and what isn’t.
ViralPost is a technology that helps you send out your social media content at the best time
Social CRM allows you to have a shared history of conversations with customers
Easily monitor reviews for your business on Google and Facebook
- Bit of a learning curve, don’t skip the tutorials
- More expensive than other options
- Standard $249/mo includes 5 social profiles
- Professional $399/mo includes unlimited social profiles
- Advanced $499/mo includes all automations
- They offer enterprise pricing for teams and businesses
Later is one of the most popular social media schedulers available in 2023. It helps businesses and teams manage their social media platforms and content more efficiently by scheduling posts in advance.
With Later, you can save time and energy since it automates the process of creating, planning, editing, and publishing content for your social media.
You can leverage your Linkin.bio and turn your Instagram profile and stories into a mini website. You’ll be able to figure out which posts generate the most traffic and where your followers make a purchasing decision or join your email list.
You can repurpose someone else’s content and use it for your own social media.
Later has analytic tools to advise on the best time to post on your social media.
- Cannot schedule posts to Facebook Groups
- You need business accounts for your social media
- Starter $18/mo includes 1 social set/1user
- Growth $40/mo includes 3 social sets/3 users
- Advanced $80/mo includes 6 social sets/6 users
Hootsuite is an all-in-one social media management tool that helps businesses and teams organize their content across platforms and optimize engagement.
It offers a free 30-day trial for users to try out its features, such as ViralPost technology which schedules posts at the best time possible, reports on post-level engagement from various networks like Twitter or Instagram, provides Social CRM tools to manage customer conversations in one place, as well as monitor reviews of your business online.
ViralPost technology to schedule posts at the best time possible
Reports on post-level engagement from various networks like Twitter or Instagram
Social CRM tools to manage customer conversations in one place
Monitor reviews of your business online.Available in 6 languages
They offer over 150+ integrated apps such as Canva and Shopify
You can set up notifications for trending content on your customers, business, competitors
- steep learning curve to set up and learn all the features.
- analytics feature relies on sampling which can be an issue for businesses that need more accurate data. Hootsuite’s ViralPost technology is also limited to certain networks
- Professional Plan $99/mo includes 10 social accounts
- Team Plan $249/mo includes 20 social accounts
- Business $739/mo includes 35 social accounts
- They also have enterprise pricing that starts at 5 users and 50 social accounts
MeetEdgar is a powerful social media tool that helps businesses and teams streamline their content across multiple platforms. It automates the processes of creating, scheduling, editing, and publishing posts in order to save time.
Additionally, it offers features such as post recycling which keeps your content fresh on a regular basis so you don’t have to manually create new material all the time!
automation capabilities to create, schedule, edit, and publish posts with ease, saving time and energy
post recycling so your content remains fresh over a period of time without needing to manually create new material all the time.
analytics that shows the engagement on your posts
- analytics feature relies on sampling which can be an issue for businesses that need more accurate data.
- ViralPost technology is limited to certain networks such as Facebook and Twitter, so other social media platforms may not be supported.
- Eddie Monthly Plan $29.99/mo for side hustlers, and those just getting started
- Edgar Monthly Plan $49.99/mo for entrepreneurs and small businesses
Tailwind is a powerful social media tool designed for users of the popular image-sharing platform, Pinterest. It offers helpful features that can streamline your content creation process and provide deep insights into your audience engagement.
With Tailwind, you can easily schedule posts in advance and have them automatically posted at the optimal time for maximum reach and engagement.
SmartLoop: This feature allows you to create an automated post loop with scheduling capabilities for posts that are evergreen and need to be shared on a regular basis. You can also customize post frequency, reschedule time frames, and shuffle options so your content remains fresh over time.
Hashtag Finder: Utilize Tailwind’s Hashtag Finder tool to quickly find relevant hashtags for your posts based on keywords or topics related to what you’re posting about. This makes it easier to target specific audiences with hashtag campaigns as well as optimize your content for discoverability across platforms.
Pinterest Automation Rules: You can set up automation rules within Tailwind that will optimize scheduling pins based on certain criteria such as boards or keywords so that you don’t have to manually curate them each time for maximum efficiency and accuracy.
- does not offer support for non-Pinterest networks, so businesses and marketers who are looking to manage multiple social media platforms in one place may find that they need to look elsewhere.
- lack of advanced analytics capabilities, such as user segmentation or influencer monitoring, which can be an issue for more advanced users who need detailed insights into their customer engagement data.
- Free Forever $0/mo includes 20 posts a month
- Pro $19.99/mo includes 200 posts a month
- Advanced $39.99/mo includes 1000 posts a month
- Max $79.99/mo includes unlimited posts
Repurpose.io is an innovative social media tool that helps you maximize the reach of your content. It takes a single post and repurposes it into 33 other pieces, allowing you to reach more people with minimal effort.
This makes creating content more efficient as it drastically reduces the amount of time and energy needed to produce new content on social media.
It takes a single post and repurposes it into 33 other pieces, allowing users to reach more people with minimal effort.
automated content scheduling, customizable post frequency, and hashtag suggestions based on keywords or topics related to the post.
integrate with various popular social media networks including Facebook, Twitter, Instagram, LinkedIn, and YouTube. This allows users to easily share a single piece of content across multiple channels while still creating unique posts tailored specifically for each one.
- No images or video library included
- No advanced analytics capabilities such as user segmentation or influencer monitoring which can be an issue for more advanced users who need detailed insights into their customer engagement data.
- automated content scheduling feature can only be used with pre-scheduled posts and cannot be used on live posts which limits its effectiveness when responding to current events or trends quickly.
- Podcaster Plan $15/mo
- Content Marketer Plan $25/mo
- Agency Plan $125/mo
For a more in depth review of Repurpose.io check out this article.
Pictory.ai is a revolutionary video software that gives businesses and teams the ability to quickly and easily transform any blog post or article into an engaging video with animation and voiceover.
This makes creating videos for social media platforms, websites, and other digital channels much easier than it used to be and it’s why it’s on the list for best social media management tools.
customize your videos to meet your specific needs; add music and sound effects, choose from a range of transitions and animations, adjust the speed of the video, and even control the length of each scene in the video.
AI-powered natural language processing (NLP) tool that helps you generate captions for your videos based on your inputted text. This allows you to quickly create captions without having to manually enter them yourself, saving you time and effort while ensuring accuracy and consistency throughout your project
AI-powered facial recognition technology can detect faces within a frame and automatically add captions or descriptions for each face that is detected – making it easier than ever to create engaging videos with minimal effort required from you!
- AI Voice is not natural sounding
- AI-powered facial recognition technology which automatically adds captions to faces detected within a frame, this technology is not always accurate and could lead to mislabeling of people or objects in the video
- Multiple audio streams are not available on video
- Standard $23/mo
- Premium $47/mo
- They also offer enterprise pricing
Buffer is a comprehensive social media planning and scheduling tool that helps businesses and teams organize their content across platforms and boost engagement.
It offers features that make content creation easier, such as post-scheduling at the optimal time to reach the maximum audience, real-time analytics, as well as Team Collaboration which allows multiple users to access accounts from anywhere.
Post-scheduling at the optimal time to reach the maximum audience
Team Collaboration allows multiple users to access accounts from anywhere
Automated content curation for easy discovery of relevant stories and topics
Ability to customize posts with images, GIFs, videos, and more.
- does not offer a library for images or videos, making it difficult for users to quickly access visuals for their posts.
- analytics capabilities are limited; there is no user segmentation or influencer monitoring, which can be essential for companies that need detailed insights into their customer engagement data.
- while Buffer allows users to customize their posts with images, GIFs, and videos, this requires more manual effort than other platforms that provide more comprehensive libraries of visuals.
- Free $0/mo
- Essentials $6/mo per channel
- Team $12/mo per channel
- Agency $120/month for 10 channels
Social Media Management Software FAQs
Why social media management tools are important?
Social media management tools are incredibly important for businesses and organizations in the modern world. With these tools, you can easily reach a larger audience, build relationships with them, and create more effective content that will increase engagement on your social media channels.
These tools provide you with insights into which of your posts are performing better than others and also help to automate tasks such as scheduling posts or finding relevant visuals or hashtags. This saves time and allows you to focus on creating engaging content that resonates with your audience.
Social media management tools also give you access to detailed analytics so you can track your performance over time. By seeing which posts are driving the most engagement, you can create more effective strategies for increasing views, clicks, and conversions.
In addition to helping businesses save time and track their performance, social media management software offers features that make it easier for teams to collaborate on content creation from anywhere in the world.
Through team collaboration features such as shared accounts, multiple users can access an account from any device at any time – making it easier than ever to manage social media campaigns together.
Finally, utilizing social media management software is important because it helps protect user privacy by letting users control who can see their profile information and by providing secure access levels for multiple users on a single account.
This extra layer of security helps ensure that all data remains safe and secure within the system.
Which social media tools are the most useful for business?
Overall, social media management tools offer numerous benefits that make it easier for businesses to engage their audiences online while creating content quickly and efficiently without sacrificing quality or accuracy.
These tools provide businesses with valuable insights into what’s working (and what’s not), help save time when creating content from anywhere in the world, and help protect user privacy by providing an extra layer of security around profile information.
Social media management tools are incredibly useful for businesses looking to increase their online presence and reach a larger audience.
With these tools, businesses can easily create and manage content on multiple social media platforms, track performance of posts, and analyze data to determine which tactics are most effective.
The most popular social media management tools available today include Hootsuite, Buffer, Sprout Social, Social Pilot, CoSchedule, and Loomly. These platforms provide a range of features designed to make it easier for businesses to manage their online presence in the most efficient way possible.
When it comes to effective social media management, modern tools are a must. Right now, there is an array of popular products that are out on the market, each offering its own unique features and benefits.
Whether you’re looking to schedule posts in advance or receive in-depth analytics reports – chances are that one of these great tools has something to offer you.
It’s always worth using them to your advantage, as some of their distinct features could even end up supercharging your business’s entire social media game!
Summary: Choose the tool that best fits your needs and budget to make social media management a breeze!
Finding the perfect social media management tool can seem daunting, but it doesn’t have to be! With so many tools out there designed specifically for the task of managing your brand’s presence on social media, it’s easy to find one that fits your budget and meets all of your needs.
Whether you’re looking for a tool that allows you to manage multiple accounts at once or schedule posts in advance, there are plenty of options to choose from – so make sure to pick the one that works best for you!
Social media management is an important part of maintaining your brand’s presence, so don’t be afraid to invest in the tool that suits you best.
Social media is a powerful tool for businesses to reach and engage with their customers, and a good social media management tool can make the process smooth and joyful. Finding the perfect social media management tool could be challenging as there are many out there.
However, by taking into consideration the list of recommendations above, I hope that you have been able to find the best option for your needs in terms of features, price, and efficiency. Be sure to also pay attention to other important factors when choosing your social media managers, such as its compatibility with existing systems, customer support, and development capabilities.
Lastly, don’t forget to choose the right solution for your business needs; it’s an investment that is well worth it over time!