2024’s Top 10 Best Landing Page Builders: Pricing & Features Unveiled!
Are you looking for a landing page builder that can help you create beautiful, conversion-optimized pages? If so, you’re in luck! In this post, we’ll take a look at some of the best landing page builders on the market.
In this guide I’ve compared the 10 best landing page builders, and help you choose the right tool for your needs. So let’s get started!

1. Clickfunnels

Clickfunnels is more than just a landing page builder, it offers sales funnels. A landing page builder is designed to do 1 thing and that’s get an email address from your prospective client, once they enter their infromation there isn’t anything else for them to do but to wait for your email.
With funnels, you can offer a product or service once they sign up and continue to the build that relationship throughout the funnel vs waiting to send them an email.
For that reason while Clickfunnels isn’t really comparing apples to apples with the rest of the list, I thought the value it offers is tremendous and wanted to include it in my list of recommendations.
This user-friendly platform has all the features you need to get started in minutes, including easy-to-use tools, customizable templates, and easy integration with other tools.
Who Created Clickfunnels
Russell Brunson, a successful online marketer, and entrepreneur is the creator of Clickfunnels one of the most popular and powerful landing page builders on the market. This user-friendly platform enables users to quickly create beautiful and conversion-optimized pages with minimal effort.
Originally created as an internal project at Brunson’s growing marketing agency, Clickfunnels was released to the public in 2014 after refining and optimizing it over several years.
Since then, it’s been widely adopted by businesses of all sizes who need an easy way to create effective landing pages that convert web visitors into paying customers.
Top Benefits of Clickfunnels
- When it comes to design, Clickfunnels is incredibly versatile. You can choose from a library of pre-designed templates or create your own unique page design from scratch. The simple interface makes it easy to add text, images, videos, and more.
- And with the ability to customize fonts, colors, and backgrounds, you can make sure your pages are truly unique.
- The platform also offers advanced features like A/B testing and analytics so you can track your progress and optimize your pages for higher conversions. Plus, you have access to dozens of integrations from popular services such as MailChimp, Zapier, Shopify, and more.
- It’s one of the best landing page builders for business owners who want to generate leads but also do upsells, order bumps and downsells in a sales funnel.
Clickfunnels Pricing

Basic $147/mo
Pro $197/mo
Funnel Hacker $297/mo
Clickfunnels Pros
- all-in-one software, including sales funnels, blog, CRM, email, Ecommerce, and websites
- easy to use and allows users to customize fonts, colors, and backgrounds in order to make their pages truly unique
- advanced features such as A/B testing and analytics so you can track your progress and optimize your pages for higher conversions
- platform has dozens of integrations with popular services such as MailChimp, Zapier, Shopify, and more which makes it easier to get up and running quickly
- Includes email marketing so you can generate leads
- Mobile responsive landing pages
- easily purchase your own custom domain through Clickfunnels in just a few minutes
Clickfunnels Cons
- higher priced than the competitors
2. LeadPages

What is LeadPages
LeadPages is a powerful landing page builder that enables users to quickly create beautiful and conversion-optimized pages with minimal effort.
This user-friendly software platform was created by Clay Collins, an online marketer, and entrepreneur who saw the need for an easy way to create effective landing pages that helped businesses grow their online presence.
Who created LeadPages
LeadPages was created by Clay Collins, a successful entrepreneur, tech investor and software developer. After working for several years in marketing, Collins noticed the gap between creating high-converting landing pages and the tools available to marketers to quickly design them without coding knowledge.
With this in mind, he set out to create LeadPages, a simple page builder that was easy to use and powerful enough for professionals.
After launching LeadPages in 2015, the platform quickly gained traction among marketers and entrepreneurs who needed an effective way to create engaging pages that converted web visitors into paying customers.
Top Benefits of LeadPages
- Intuitive page builder
- Comprehensive suite of features, including customizable templates, advanced analytics tools, A/B testing capabilities, and lead capture tools
- Wide range of customization options to make pages look unique
- Integrations with popular apps and services like Shopify and Zapier
- Easy way to create high-converting pages without technical know-how
LeadPages Pricing

Standard $49/mo
Pro $99/mo
LeadPages Pros
- user-friendly software platform that makes it easy to create effective and high-converting landing pages with minimal effort.
- intuitive page builder allows users to customize their pages with ease, while its comprehensive suite of features includes customizable templates, advanced analytics tools, A/B testing capabilities, integrations with popular apps and services like Shopify and Zapier, as well as lead capture tools like opt-in forms.
- wide range of customization options lets users make their pages look unique and stand out from the competition.
- Mobile responsive landing pages
LeadPages Cons
- some users may find that the landing page builder is too simple or limited in comparison to other more sophisticated page builders on the market.
3. Aweber

What is Aweber
Aweber is an email marketing software company that helps businesses reach their target audience with automated campaigns. It specializes in providing email automation tools to small and medium-sized enterprises so they can engage customers and grow their businesses effectively.
Aweber provides users with a wide range of features, including customizable templates, autoresponders, and tracking capabilities to help users send the right message to the right people at the right time.

Aweber Pricing
Aweber Free $0/mo includes 500 email subscribers, 1 landing page
Aweber Pro $19.00/mo
Aweber Pros
- user-friendly interface, which enables anyone to quickly and easily create stunning websites with its simple landing page editor.
- powerful marketing solutions such as PPC campaigns that allow businesses to target specific audiences with ads on popular platforms like Facebook, Twitter and Instagram. Furthermore,
- built-in SEO tools to ensure your content appears higher up in search engine results, as well as advanced analytics capabilities that enable businesses to identify opportunities for improvement and optimize their campaigns accordingly.
- Includes email marketing so you can generate leads
- 1 landing page included in the Free plan
Aweber Cons
- No video tutorials, text documents only
- It also does not offer a free trial period for users to test out the features before making a commitment.
4. Hubspot

What is Hubspot
Hubspot is an all-in-one customer relationship management (CRM) platform that helps businesses grow by connecting them with their customers. It offers a suite of tools for marketing, sales, customer service, and website development.
With Hubspot’s easy-to-use dashboard, users can access customer information quickly and reach out to potential leads with personalized messages. The platform also enables businesses to track the performance of their campaigns and measure ROI in real-time.
Built on the principles of inbound marketing, Hubspot makes it easier for businesses to attract visitors, convert them into leads and nurture them into customers through automated workflows.
Its built-in analytics tools provide comprehensive insights into user behavior across channels so businesses can identify opportunities for improvement and optimize their campaigns accordingly.
Who created Hubspot
Hubspot was created by two entrepreneurs, Brian Halligan and Dharmesh Shah, in 2006. The idea for the company originated when the pair wanted to create a platform that would help small businesses easily market themselves online.
At the time, most marketing solutions were expensive and complicated, making them inaccessible to small businesses. Halligan and Shah saw an opportunity to provide a software-as-a-service (SaaS) solution that would enable these businesses to make the most of digital marketing without breaking their budgets.
Top benefits of Hubspot
- Easily attract, convert and nurture leads with automated workflows.
- Create custom landing pages without any coding experience using a drag-and-drop page builder.
- Capture leads from various sources and track every interaction with them automatically.
- Easily attract, convert and nurture leads with automated workflows.
- Create custom landing pages without any coding experience using a drag-and-drop page builder.
- Capture leads from various sources and track every interaction with them automatically.
Hubspot Pricing

Professional $890/mo
Enterprise $3600/mo
Hubspot Pros
- Easy to use dashboard, allowing users to access customer information quickly and reach out to potential leads with personalized messages.
- Built on the principles of inbound marketing, enabling businesses to attract visitors, convert them into leads and nurture them into customers through automated workflows.
- Comprehensive analytics tools that provide insights into user behavior across channels so businesses can identify opportunities for improvement and optimize their campaigns accordingly.
- Drag-and-drop page builder that allows users to create custom landing pages without any coding experience.
- CRM tool that helps capture leads from various sources and track every interaction with them automatically, making it easier for teams to collaborate on leads as they progress through the pipeline.
- Integrations with popular apps like Salesforce, Slack and Zapier enable users to connect their existing tools with Hubspot seamlessly for deeper insights into customer data.
- Create stunning landing pages
Hubspot Cons
- Advanced features that may be difficult to understand or use properly if you are not familiar with digital marketing terminology or concepts
- Can become expensive if your business requires a higher-tier plan to access certain features
- The learning curve associated with using Hubspot’s tools may be steep, requiring some time investment in order to get the most out of it
- Certain integrations may require additional fees or charges depending on what type of software you’re connecting your account with
5. Wix

What is Wix
Wix is an intuitive, user-friendly website design platform that helps you create a website from scratch with minimal effort. It features a range of customizable templates and drag-and-drop tools that make it easy for anyone to build beautiful websites in minutes.
With Wix, you can customize your site to match your style, brand and needs – all without having to write any code or hire a web developer.
Using Wix’s simple drag-and-drop editor, users can easily add text, images, videos and more to their websites.
They have a wide selection of free and paid themes available in their app market, making it easy to find the perfect look for their site.
Who created Wix
Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan. The three founders wanted to create a platform that would make website design easier and more accessible for users of all skill levels.
Avishai, who serves as the company’s CEO, previously had experience in the tech space from working at a venture capital firm, which enabled him to bring his knowledge and insight into adjusting Wix’s features over time to meet customer needs.
Nadav is responsible for overseeing the company’s marketing strategy, while Giora has served as President since 2013 and oversees day-to-day operations.
Top benefits of Wix
- Automated email sequences to reach potential leads.
- Powerful advertising solutions such as PPC campaigns for targeting specific audiences with ads.
- Built-in SEO tools to ensure your content appears higher up in search engine results.
- Aside from website design capabilities, Wix also provides users with marketing solutions that help them increase traffic to their sites as well as convert visitors into customers.
- Their built-in SEO (Search Engine Optimization) tools help ensure that your website is properly optimized for search engines like Google so your content appears higher up in search results.
- They also offer powerful advertising solutions such as PPC (Pay Per Click) campaigns that allow you to target specific audiences with ads on platforms like Facebook, Twitter, and Instagram.
- Automated email marketing tools enable businesses to reach out directly to potential leads with personalized messages.
- Overall, Wix is an easy-to-use platform that offers everything needed for businesses of all sizes – from creating stunning websites to driving high qualihigh-quality all in one place.
- With its comprehensive range of features designed specifically for growing businesses – including advanced analytics capabilities – businesses can easily find opportunities for improvement and optimize their campaigns accordingly.
- Additionally, users can add additional functionality such as contact forms, galleries, blogs and more with just one click of a button.
- Plus they have the option of connecting their website to powerful third-party applications like Google Analytics and MailChimp so they can track data and monitor visitor behavior more effectively.
Wix Pricing

Combo $16/mo for personal use
Unlimited $22/mo
Pro $27/mo
VIP $45/mo includes first priority support
Wix Pros
- The pros of Wix are numerous, from its easy-to-use drag-and-drop editor that allows users to create stunning websites quickly and without any technical knowledge or experience,
- built-in SEO tools for ensuring that content is properly optimized for higher search engine ranking.
- powerful advertising solutions such as PPC campaigns which allow businesses to target specific audiences with ads on platforms like Facebook, Twitter and Instagram. Its automated email sequences enable businesses to reach out directly to potential leads with personalized messages.
- Wix provides a wide selection of free and paid themes available in their app market, making it easy for anyone to find the perfect look for their site.
Wix Cons
- built-in SEO features still lack some more advanced features such as meta tag optimization and keyword research tools found in other web development services.
- since you’re using a third-party platform for your website design needs, any problems you may encounter will have to be dealt with directly through them instead of being able to take care of matters yourself or enlisting the help of a web developer.
6. Unbounce

What is Unbounce
Unbounce is a powerful marketing platform that enables businesses to quickly and easily create unique, optimized landing pages. Unbounce is one of the best landing page builders available.
It provides users with a comprehensive suite of tools that can be used to craft customized pages, optimize them for specific goals, and track the performance of their campaigns.
Who created Unbounce
Unbounce was founded by Rick Perreault and Carl Schmidt in 2009 with the goal of making it easier for marketers to create and optimize landing pages.
The company has since grown to become one of the leading platforms for creating high-converting landing pages and is used by some of the world’s top brands such as Amazon, Microsoft, Coca-Cola, Adidas and more.
Top benefits of Unbounce
- Create high-converting websites without coding knowledge.
- Comprehensive set of features including drag-and-drop editing options and AI-poweredd optimization tools.
- A/B testing capabilities to identify which elements drive the highest conversion rates.
Unbounce Pricing

Launch $99/mo
Optimize $145/mo
Accelerate $240 USD/mo
Concierge $625/mo
Unbounce Pros and Cons
Unbounce Pros
- Easy to use drag and drop editor, allowing marketers to easily create high converting websites without requiring any coding skills.
- Comprehensive set of features including AI powered optimization tools, auto-populating forms, responsive design options and more.
- Powerful analytics capabilities enable users to track how their campaigns are performing over time such as overall conversion rates, session duration times and average page views per visitor.
- Includes email marketing so you can generate leads
Unbounce Cons
- Limited integration with third-party services compared to other website optimization platforms such as Google Optimize or Convert Experiences which provide more advanced features for running experiments on websites.
- Lack of support for complex ecommerce websites with multiple product pages, checkout flows, etc., making it difficult for businesses who require a more comprehensive platform for running experiments across different channels.
- Limited customization options for non-technical users which can be quite limiting for those who want a more custom experience – though there are still some options available depending on the plan selected.
7. Instapage

What is Instapage
Instapage is an all-in-one landing page creation and optimization platform that allows marketers to create custom pages tailored to their individual audiences.
The platform provides a wide range of features and functions that enable businesses to create stunning, high-performance landing pages quickly and easily. Instapage includes a drag-and-drop builder, customizable templates
Who created Instapage
Instapage was founded by Tyson Quick in 2012. Tyson had a vision of providing marketers with a powerful yet intuitive landing page creation and optimization platform that would enable them to produce high-converting targeted pages quickly and easily.
Top benefits of Instapage
- Create stunning, high-performance landing pages quickly and easily with the drag-and-drop builder and customizable templates.
- Optimize customer journeys by creating targeted pages tailored to individual audiences.
- Increase conversions with powerful features such as auto-populating forms, responsive design options, and more.
Instapage Pricing

Build $199/mo
Convert customized pricing
Ignite customized pricing
Instapage Pros and Cons
Instapage Pros
- Quick and easy setup: Instapage provides a simple drag-and-drop builder that enables users to quickly create beautiful and high-performing landing pages with no coding experience required. This makes it ideal for businesses that are short on time or don’t have access to a web developer.
- Customizable design options: Instapage offers over 200 customizable templates so customers can tailor their pages to match their brand’s look and feel, as well as the audience they are targeting. This makes it easier to create pages that stand out from the crowd and grab visitor attention.
- Advanced features: With features such as dynamic text replacement, auto-populating forms, and split testing capabilities, marketers can optimize their customer journeys for maximum conversions.
- Robust analytics capabilities so businesses can track the performance of their campaigns over time.
Instapage Cons
- Limited integrations: While Instapage does provide integrations with popular marketing tools such as Google Ads, Facebook Ads, Mailchimp etc., there is still room for improvement in terms of available integrations so customers can unlock even more value from their campaigns.
- Learning curve: As with most software solutions, there is usually a learning curve involved when using new platforms like instapage – although they do provide an extensive library of educational materials that guide users through all aspects of using the platform successfully right from day one.
- More expensive than other options
8. GetResponse

What is GetResponse
GetResponse is an all-in-one marketing platform that enables businesses to create effective campaigns for generating leads, converting prospects into customers, and retaining customers.
It provides a powerful set of tools such as email automation, lead scoring, webinar hosting, landing page design, and tracking metrics that help users get the most out of their marketing efforts.
Who created GetResponse
GetResponse was founded by Simon Grabowski in 1998.
He created GetResponse to provide small business owners, entrepreneurs and marketers with an easy-to-use email marketing platform that would enable them to easily create campaigns and track their results.
Top benefits of GetResponse
- Create effective campaigns for generating leads, converting prospects into customers and retaining customers
- Easily design email marketing campaigns with drag and drop tools
- Automate lead scoring to prioritize the best leads
- Includes email marketing so you can generate leads
GetResponse Pricing

Free $0/mo
Email Marketing $19/mo
Marketing Automation $59/mo
ECommerce Marketing $119/mo
GetResponse Pros
- Multi-channel campaigns: GetResponse provides comprehensive support for multi-channel marketing strategies such as SMS, push notifications, retargeting with Facebook Ads, and more.
- This makes it easier for businesses to reach out customers across multiple channels which helps them increase brand awareness and visibility while driving more conversions.
- Collect leads the email marketing tool
GetResponse Cons
- Limited integrations: Although GetResponse does offer a few integrations with popular third-party tools such as Google Analytics, there is still room for improvement in terms of available integrations so users can unlock even more value from their campaigns.
- Unlimited landing pages only open on the email marketing plan
9. Shortstack

What is Shortstack
Shortstack is an all-in-one marketing platform designed specifically for organizations and businesses to create effective campaigns that drive conversions.
Who created Shortstack
Founded in 2011 by Simon Grabowski, and his vision for creating this powerful platform that enables marketers to easily customize their campaigns without relying on developers or designers.
Top benefits of Shortstack
- User-friendly drag-and-drop page builders and customizable templates.
- Automated emails triggered based on user behavior or location.
- Integration with popular third-party services like Salesforce CRM for data collection from multiple sources in one centralized place.
Shorstack Pricing

Business $99/mo
Agency $249/mo
Brand $499/mo
They offer enterprise pricing as well
Shortstack Pros
- for businesses and organizations looking for an all-in-one marketing platform that makes designing custom campaigns easy without requiring any technical know-how or coding experience then Shortstack might be a good fit
- automated emails triggered based on user behavior or location; auto-populating forms; dynamic text replacement; advanced segmentation filters
Shortstack Cons
- pricing plans could be too expensive and it doesn’t support multi-language sites or content management systems making it less suitable for larger enterprises who might require these features
- lack of support for certain web browsers could limit access to certain features while its analytics features are only available in English making it unsuitable if you need them in another language.
10. Swipe Pages

What is Swipe Pages
Swipe Pages is an all-inclusive marketing solution designed to help businesses create high-converting landing pages, sales letters, and squeeze pages.
It’s built around a simple drag-and-drop interface that enables users to quickly and easily create attractive and effective web pages in minutes.
Who created Swipe Pages
Swipe Pages was founded in 2018 by Sebastian Schaffer, a software engineer, and entrepreneur who had previously founded several successful businesses.
With Swipe Pages, Schaffer wanted to offer businesses an easy-to-use platform that would enable them to quickly and easily create effective marketing materials.
Top benefits of Swipe Pages
- ability to design highly customized campaigns tailored to your target audience without relying on developers or designers.
- real-time analytics so you can track key metrics such as impressions, engagements, leads generated, click rates, and conversions which can be used to inform future campaign strategy decisions.
- Shortstack integrates with popular third-party services such as Salesforce CRM for collecting customer data from multiple sources in one centralized place.
- This software is one of the best landing page builder for eCommerce businesses
Swipe Pages Pricing

Startup $39/mo
Marketer $89/mo
Agency $199/mo
Swipe Pages Pros
- It offers a drag-and-drop interface which makes design customization fast and hassle-free.
- The platform provides real-time analytics to help businesses better understand key metrics such as impressions, engagements, leads generated, click rates, and conversions.
- Swipe Pages integrates with popular third-party services such as Salesforce CRM which allows businesses to collect customer data from multiple sources in one centralized place.
- Create unlimited landing pages on the Startup plan
Swipe Pages Cons
- may lack some features that more experienced users require such as custom coding options or advanced analytics tools.
- The lack of multi-language support could limit its usefulness for international customers or those looking to target multiple demographics simultaneously.
- As the platform only supports certain web browsers like Chrome and Firefox, it may be difficult for users who have different browsers installed on their devices to access certain features.
- While the analytics feature is comprehensive, it’s currently only available in English so those wishing to use it in another language will need to find an alternative solution.
Landing Page Builder FAQ
Why do you need a landing page builder?
If you’re looking to increase your online presence and generate more leads, it’s time to invest in the best landing page builder.
Leadpages, Clickfunnels, Aweber, Unbounce, and other best landing page builders provide invaluable tools that help create successful webpages and convert visitors into lasting customers.
With their help, you can craft beautiful pages with top-notch design elements. Plus, these best landing page builders are user-friendly and efficient – key components of a strong online presence.
Who should use Landing page builder software?
Landing page builder software is a great solution for any business or individual looking to create beautiful, high-converting pages quickly and easily.
Marketing professionals such as content managers, bloggers, entrepreneurs, and digital agencies can all benefit from using one of these top landing page builders.
Content managers can use them to create effective sales funnels that convert visitors into leads, while bloggers can use them to build out opt-in forms or subscription services.
Entrepreneurs will find that they make creating and managing multiple campaigns much easier and less time-consuming than building each page from scratch.
And digital agencies can leverage landing page builders to quickly build highly customized pages for their clients without having to hire additional developers.
Small businesses in particular may find that they save time and money by not having to hire a developer every time they need a new page built — instead they can simply use one of these top landing page builders themselves.
Even large brands are taking advantage of these platforms due to the wide range of customization options available allowing them to craft unique pages tailored to their audience’s needs without investing too much additional time or money into the process.
Overall, anyone looking for an easy way to create high-converting pages with minimal effort or technical know-how should consider investing in one of these top landing page builders.
With their help, you can create stunning webpages without having any coding experience or design skills — allowing you to get up and running in no time!
What are the best landing page builders?
If you’re looking for the best landing page builders to create an effective, high-converting web page, look no further! Clickfunnels, Aweber, Leadpages, and Getresponse are all great options that provide user-friendly drag-and-drop features.
Additionally, they can be fully customized and come with built-in analytics so you can monitor your progress and make changes quickly.
All of these services allow you to design attractive pages without any coding experience!
With such powerful landing page-building tools available, creating a web page has never been easier.
Are landing pages and funnels the same thing?
Landing pages and funnels are both valuable tools for achieving online success, but they are not the same thing.
A landing page helps foster a connection with visitors to your website, while a funnel directs customers through the process of converting into paying customers.
Landing pages are usually created to display information about products and services, or to encourage people to subscribe to mailing lists, and can be homepages, long-form landing pages, or mini landing pages.
Conversely, funnels focus on directing customers down a pathway of understanding what you are offering and convincing them that a purchase is in their best interest.
The main difference between landing pages and funnels is that landing pages introduce customers to what you have on offer, while funnels focus on enabling customers to complete a purchase or gain access to something from you.
How to use a landing page builder
Starting a landing page doesn’t have to be an intimidating task – utilizing a landing page builder is a great way to accomplish your goals with minimum effort.
Depending on which landing page builder you’re using, there are several landing page best practices that can help achieve success; for example, when creating landing pages it’s important to make sure they are tailored towards target audiences and focus on the goal of each page.
Additionally, it’s helpful to include elements such as visuals and examples that illustrate what outcomes look like.
Incorporating these types of landing page examples will provide users with a better understanding of recognizing the value of services and products.
With the right landing page builder, building engaging and persuasive landing pages can be relatively straightforward.
Do you need a website to have a landing page?
No, you do not need a website to have a landing page. Landing pages are standalone web pages that usually feature a single call-to-action, such as signing up for a newsletter, downloading an ebook, or purchasing a product.
These pages are designed to capture leads and convert visitors into customers.
While having a website is an important component of any online presence, it is not necessary to have one in order to create effective landing pages.
How to create a landing page
Creating a landing page can feel like a daunting task, but it is actually quite simple! A landing page is an important part of any business or website, as it drives visitors to take a specific action.
To start creating your landing page, decide on the purpose and make sure it’s clearly expressed right at the top.
Then you’ll need to include convincing content that stimulates visitors to complete whatever action you desire.
Lastly, use visuals such as buttons, images, and videos to give the landing page added appeal and lend some emphasis to this important factor.
Once all these elements are in place, you will have crafted an effective landing page that will bring more attention – and more customers – to your website or business!
Also, if you’re looking to start a business but not sure of which option is best for you, check out the article on the 49 most profitable passive income business ideas.
Summary
It’s clear that having the right landing page builder is essential to get the most out of your online presence.
Whether you’re a small business, entrepreneur, or eCommerce store, investing in the right platform tailored to your needs is key.
Also, take into consideration things such as mobile optimization, lead capturing, and analytics when evaluating which solution is right for you.
When setting up and using a landing page builder don’t forget to double-check for typos as this can often go unnoticed but be detrimental to conversions; also utilize split testing to compare different versions of a page and decide on the most successful setup based on user data.
With this in mind, it’s important to never underestimate the impact that a well-built landing page can have on user experience and conversion rates.
Be sure to choose the right solution for your business needs – with great research and planning you’ll have no difficulty in doing so.