The Power of Klaviyo: A Must-Have Tool for Ecommerce Brands
Do you keep hearing “the money is in the list” and you’re struggling to figure out how to build yours? While it’s true the most important asset of any business is the email list, otherwise acquisitions and mergers wouldn’t happen 馃槈
Over the years I’ve been marketing online, I’ve found that out of all the marketing channels, email marketing is the crux of my business.
In this blog post, I will take you through an exhaustive review of Klaviyo, dissecting its functionalities, user-friendliness, pricing, and much more. So, let’s jump in and explore what Klaviyo has in store!
Jeannine’s Favorite Feature
A lot of the features offered are standing with other email marketing tools I’ve tried in the past, but for me, the standout feature is the automated flow that you can use for different client outreach.
If you have a Shopify store or another ecommerce platform that you use, this feature will be a game changer!
I’ve taken courses that cost hundreds to learn how to build an automated flow in my chatbot so the fact that a few templates are offered out of the box in a text message format is ideal.
The library of sms templates is super helpful for any business owner. This way you can nurture customers at key points in the relationship.
You can send customers friendly cart reminders for price drop alerts or trigger an sms for abandoned carts. Your customers will see the sms and get excited about filling their shopping carts!
What I wish Klaviyo would change
In your account, you will see a variety of flows.
However, there are no flows that exist for
- Prevent lost sales
- Build customer loyalty
- Encourage repeat purchases
- Send order updates
Hopefully, the platform will build those flows in time, but I find it a bit disappointing that the flow idea exists but I have to build it myself. It would be nice if each flow had 1 template so I wouldn’t have to start from scratch.
The platform is a bit overwhelming when you try to create your own flow. Having said that you could leverage the Klaviyo academy to reduce the overwhelm.
Who is Klaviyo designed for?
In my opinion, because Klaviyo provides such comprehensive tools clients who will get the best value from the platform are companies that are already generating revenue with their ecommerce store or have many clients on an email list.
While they offer a free version for businesses with less than 250 email contacts, the features of Klaviyo are better suited for mid to large companies.
Getting Started with Klaviyo Email Marketing
Klaviyo offers an excellent step-by-step setup for all new subscribers.
As long as you follow the steps, you can’t go wrong.
You can even request a guided walk-through when signing up for the service.
You’ll be asked basic questions about your business and how you plan to use the platform. Once you’ve completed the signup process, you’ll be taken directly into your new Klaviyo account.
Next is integrating your site or ecommerce platform with Klaviyo. From Shopify to Magento and more, there are plenty of ways to connect your ecommerce stores, or sites with this powerful email marketing tool.
From there, you’re encouraged to create sign-up forms and email flows. Both for email and sms and these can be published directly on your site.
If you get stuck at all, Klaviyo provides email support for all customers.
Klaviyo Email Marketing and SMS Ideas: Creating Killer Content
Alright, let’s dive into sending customers marketing emails with Klaviyo!
- Collect your customer data from Shopify and start by deciding the message and audience. Remember, segmentation is crucial.
- Group your audience by location, behavior, and interests.
- Now, time to work on the email content. Klaviyo has various proven email flows, tools and customization options. Don’t hesitate to get creative. Remember that less is often more for effective content.
- Keep it simple, focused, and goal-oriented.
- Your customers will appreciate the clarity, resulting in better campaign results!
Sending Marketing Emails with Klaviyo
Abandoned Cart Emails
If someone abandons their cart, you can trigger a flow either via sms or email and send them a personalized message with a discount code to entice them. By tailoring automated emails to your customers’ specific interests it leads to higher open rates, click-through rates, and conversions.
Integrating SMS Marketing into your strategy
SMS marketing is gaining popularity for a good reason: text messages have an open rate of up to 98%, making it a highly effective way to reach your audience. With Klaviyo, integrating SMS into your marketing strategy is easy.
Automate text messages based on customer data, automate personalized communications, segment your audience, and provide customized notifications that deliver genuine value.
Combining SMS with other channels of support, like email, can build stronger customer relationships and increase your ROI.
Welcome Series SMS Messages Campaign
This feature enables you to construct a series of automated text messages that are dispatched to new subscribers the moment they sign up. The goal? To make an excellent first impression, cultivate engagement, and establish the mood for future interactions. Thanks to Klaviyo’s user-friendly interface and ready-to-use templates, this process is a breeze.
Nurture Campaign
You can connect with your customers in a meaningful way around key points or when you have product launches. The nurture campaign includes a birthday sms/email message but you can also create your own flow sequence.
With integrations to Stripe and others you can find out a customer’s order date and send them reminders to purchase again. You end up with more sales. Win. Win.
Key Features
Klaviyo has a wealth of features that make it a standout choice in the realm of email marketing platforms. Here are some key features:
Robust Integrations
Klaviyo integrates with over 200 different providers, including major ecommerce platforms like Shopify and Magento. The robust integrations offered by Klaviyo provide several key benefits:
Unified Data: Integrating Klaviyo with other platforms allows you to pull data from multiple sources into one place. This unified data view can lead to more informed decision-making and better targeting in marketing campaigns.
Increased Efficiency: Automation is a significant benefit of these integrations. You can automate your email and SMS marketing campaigns based on actions taken in other locations, saving time and improving efficiency. You end up eliminating ineffective batching and blasting your list as a result of the integrations.
Personalized Marketing: With integrated data, you can create highly personalized marketing messages. For example, integrating with ecommerce enables you to send targeted emails based on purchase history or product interest.
Improved Customer Experience: By integrating with customer support, you can tailor your content based on support interactions. This can lead to an improved customer experience as marketing messages are more relevant and timely.
Targeted Social Media Campaigns: By syncing segmented lists directly to Facebook via Klaviyo’s integration, you can create highly targeted ad audiences, making your social media advertising more effective.
Facebook Audience Syncing
Another unique feature, Klaviyo allows you to sync your segmented lists directly to Facebook, creating highly targeted ad audiences. This isn’t a standard feature in many email marketing platforms.
Web Tracking
Klaviyo tracks website visitor behavior, providing valuable data that can be used to personalize and optimize your campaigns. Understanding your audience is crucial for successful email marketing campaigns. With Klaviyo’s powerful segmentation, personalization, engagement tracking, and data analysis, it’s the go-to platform for savvy marketers.
A/B testing for optimizing campaigns
A/B testing is a powerful tool in a marketer’s arsenal, and Klaviyo makes it easy to implement.
With A/B testing, you can test different email versions (like subject lines or images) to determine what resonates best with your audience. Klaviyo enables the testing of multiple variables simultaneously, optimizing various campaign aspects.
Predictive analytics Klaviyo
Klaviyo has a predictive analytics feature that offers brands a way to reduce churn risk and improve lifetime value. At the same time, you can optimize your efforts and drive client engagement:
- Data Science and Machine Learning: Klaviyo uses data science and machine learning techniques to predict future customer behavior based on historical data. This allows you to anticipate client needs and tailor your efforts accordingly.
- Expected Date of Next Order Flow: One of the unique features of Klaviyo’s predictive analytics is the ‘Expected Date of Next Order Flow’. This tool predicts when a customer is likely to make their next purchase, enabling you to send timely and relevant marketing messages.
- Customer Segmentation: Klaviyo’s predictive analytics can segment customers based on their predicted behavior, helping you target their marketing campaigns more effectively.
- Predictive Customer Lifetime Value (CLV): Klaviyo’s CLV tool predicts the total amount a customer is likely to spend with your brand over time. This can be a powerful tool for segmentation and targeting high-value customers.
- Real-time Updates: Klaviyo continually updates its predictions every time a purchase is made, ensuring that the data is always up-to-date and accurate.
These features combine to provide a comprehensive suite of predictive analytics tools that can help you better understand their customers and optimize their marketing strategies.
Pricing
Klaviyo offers a tiered pricing model based on the number of contacts you have in your list. Here’s a summary:
- Free Plan: For email lists of up to 250 contacts, Klaviyo offers a free plan. This includes up to 500 email sends and access to all the core features.
- Paid Plans: Starting from $20/month for 251+ contacts. The cost increases based on the number of contacts. For instance, for 1,001 – 1,500 contacts, you get 15,000 monthly email sends.
- SMS Pricing: Klaviyo charges $0.01 per SMS or $0.03 per MMS sent.
- Email & SMS Plans: Combining Email and SMS services starts at $35 per month.
- Enterprise Plans: For larger businesses with more than 45,001 active profiles, the monthly plans range from $700 to $2,000 respectively. These plans allow between 500,000 and 2.1 million email sends per month.
Examples of Successful Businesses Using Klaviyo
Many brands across various industries have already seen tremendous success using Klaviyo.
Compass Coffeegets 70.5% more customer reviews per quarter with Klaviyo reviews.
Tushy bidets grew their click rate quarter over quarter by 19% in Q1 2023.
Tecovas grew their revenue by 138.8% using Klaviyo flows.
These success stories demonstrate that with the right approach, brands can achieve significant ROI gains.
Conclusion: Unleash the Power of Klaviyo Email Marketing for Your Business
Klaviyo is a powerful tool that any business looking to enhance its marketing efforts should consider.
Its ability to create personalized email and SMS campaigns, coupled with its robust integrations and user-friendly interface, makes it an excellent choice for businesses.
Supercharge your business’s growth with Klaviyo鈥攕ign up today!
